Théâtre du Léman
Grand Hotel Kempinski, Genève

Quai du
Mont-Blanc 19
1201 Genève

inscription

orateurs 2018

Laurent Haug - Modérateur

Speaker on Innovation, Digital Transformation, and Technology Trends

AT 200 Ideas

Laurent Haug

My job is to search for the emerging ideas, people and organizations that will make a meaningful impact in the coming years. Using my experience, resources and network, I nurture those pockets of positive change through guidance, investments, connections, events, speaking and writing. Good futures are already here, my goal is to make them more evenly distributed.

David Marcus

Head of Messenger

AT Facebook

David Marcus

Marcus started his career in Geneva at 23 when he founded his first venture, GTN Telecom, and served as the Chairman and CEO until GTN was acquired by World Access in 2000. Soon after, he founded Echovox, a mobile media monetization company, which paved the way for Zong mobile paymentscompany in 2008. Zong was acquired by eBay's PayPal in 2011 for $240 million, and Marcus joined PayPal as Vice President and General Manager of Mobile division of PayPal. Under his leadership, PayPal launched its offline mobile card reader solution, PayPal Here. In April 2012 he was picked to take over the leadership of the company as the President, when then President Scott Thompson left PayPal to join Yahoo. In 2014, Marcus left PayPal to lead Facebook's mobile messaging initiatives.

Anne Kjaer Riechert

Co-founder and Managing Director

AT ReDI School of Digital Integration

Anne Kjaer Riechert

Anne Kjaer Riechert set up the Berlin Peace Innovation Lab in collaboration with Stanford University. The lab focuses on how technology is facilitating emerging and measurable social change toward global peace.

In response to the refugee crises, Anne co-founded Refugees on Rails in the summer of 2015, to help integrate refugees in to the European tech scene. The project later developed in to a vocational training program teaching basic and advanced programming skills to asylum seekers and refugees to get them job ready. Since January 2016 Anne is managing director of the program, called “ReDI School of Digital Integration”.

Bruno Bonnell

Député

AT La République en Marche

Bruno Bonnell

Bruno Bonnell est un entrepreneur français, cofondateur de la société Infogrames et ex-président des sociétés Infogrames puis Atari. Il est depuis 2007 à la tête de Robopolis, société spécialisée dans la robotique personnelle. Spécialisé dans le domaine des technologies numériques, il a fondé deux sociétés spécialisées dans la robotique de service et un fonds d'investissement entièrement dédié à la robotique, Robolution Capital. Il est également Président du conseil d'administration d'EMLYON Business School. En 2015, il incarne le rôle du « patron » dans l’émission de téléréalité The Apprentice: qui décrochera le job ? diffusée sur M6. En 2017, il est élu député de la sixième circonscription du Rhône sous l'étiquette La République en marche !

Melody Madar

CEO et cofondatrice

AT Les Eclaireuses

Melody Madar

Melody Madar est Co-fondatrice de Les Eclaireuses, média social leader en France sur les jeunes femmes millénniales (18-35 ans). Fondé en juin 2014, Les Eclaireuses aborde des thématiques diverses, depuis la mode jusqu’à la beauté, en passant par les nouvelles technologies.

Ted Rogers

Président

AT xapo

Ted Rogers

Ted Rogers serves as President of Xapo, the largest custodian of bitcoin in the world. He has worked in the financial services industry for nearly 20 years.

Prior to Xapo, Ted co-founded and served as a General Partner for Arpex Capital, an international investment firm backed by the principals of 3G Capital.

Prior to Arpex, Ted worked in corporate finance and venture capital for FBR Group and in business affairs for America Online.

Mr. Rogers graduated from Williams College in 1991 and cum laude from Georgetown University Law School in 1996. He spent two years as a reserve linebacker for the Washington Redskins, including during their championship season of 1991-1992.

Fathi Derder

Vice-président Suisse romande

AT digitalswitzerland

Fathi Derder

Ancien journaliste, il est élu en 2011 au Conseil national et participe à la commission de la science, de l'éducation et de la culture, à la délégation pour les relations avec le parlement français (Vice-président) et à la délégation auprès de l'assemblée parlementaire de la francophonie dont il assume la présidence.

Il est également président du groupe Le Réseau depuis le 17 décembre 2012.

En 2015, il profite de l'élection d'Olivier Français au Conseil des Etats pour être réélu au Conseil national. Parallèlement à ce mandat d'élu, il occupe depuis mai 2017 le poste de rédacteur en chef du quotidien économique romand l'Agefi.

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Ronald Menzel

Chief Strategy Officer & Co-founder

AT Dreamscape Immersive

Ronald Menzel

Ronald is a serial entrepreneur and activist who has dedicated his life to imagining innovative projects where cutting-edge technology is used to create out of the ordinary customer experiences.

Co-founder of Dreamscape Immersive, the Geneva and Los Angeles based company who is aiming to introduce the next major platform shift in cinematic storytelling, he works there as Chief Strategy Officer.

Dreamscape’s technology platform enables full immersion in virtual worlds through complete body presence. It untethers its audience members from the computer and allows them to walk freely with friends within a virtual world, where they see themselves, interact with objects and each other, and experience worlds previously accessible only in their imaginations.

Dreamscape’s first multiplex VR venue will be launched early 2018 in Los Angeles.

Pierre Maudet

Conseiller d'État

AT Canton de Genève

Pierre Maudet

Pierre Maudet mène une carrière politique soutenue, qui l’a conduit des bancs du Conseil municipal à la fonction de Maire de Genève en 2011. Elu au Conseil d’État en juin 2012, puis réélu en 2013, il a pris la tête du département de la sécurité et de l’économie (DSE). Il a également présidé la commission fédérale pour l’enfance et la jeunesse de 2005 à 2015.

Dans le cadre de ses différents mandats politiques, Pierre Maudet s’emploie à améliorer la sécurité dans le canton de Genève et à mener une politique économique libérale qui soutient l’innovation et la compétitivité. Après la publication d'une stratégie économique cantonale, il s'attelle désormais à construire la politique numérique de demain.

Dr Dorothee Baumann-Pauly

Director of Research

AT NYU Stern School of Business

Dr Dorothee Baumann-Pauly

Dr Dorothée Baumann-Pauly is a business ethics scholar and human rights advocate. She received her PhD in Economics from the University of Zürich. In her scholarly work she links the interdisciplinary academic discourse on global governance with the practical implementation challenges of corporations as political actors. She currently teaches at HEC Lausanne and works with the Center on Business and Human Rights at Stern School of Business, New York University.

Cyril Lamblard

Head of Ebusiness and Digital Marketing

AT Nestlé Nespresso

Cyril Lamblard

Arrivé chez Nespresso en 2009 au sein d'une équipe de 6 personnes, Cyril Lamblard est désormais le patron mondial du eCommerce de la marque. Mobilisant plus de 500 professionnels du digital au siège et dans 40 pays, les canaux de vente en ligne ont connu une croissance faisant passer le chiffre d'affaire "de millions en milliards". Vétéran du digital, il est l'un des praticiens les plus éclairés sur le sujet, et viendra partager les leçons apprises lors de la transformation digitale d'un leader mondial.

Christophe Mallet

Co-founder & AR/VR Specialist

AT Somewhere Else

Christophe Mallet

Christophe co-founded Somewhere Else, the London-based creative agency and Immersive Tech consultancy. A marketing veteran with 8 years of experience in digital & social media strategy, Christophe saw the potential of Virtual and Augmented Reality for brand communication early. At Exzeb, a Paris-based VR studio, he grew his passion for immersive storytelling, interactive design and emerging tech through projects for the likes of Canal+, Resident Advisor and Sony. Christophe strives to make immersive tech work harder for clients, and started Somewhere Else to position AR, VR and MR as solutions that empower client strategy. He has so far helped adidas, KPMG and Samsung among others achieve their full potential in the Age of Experience. Christophe is a member of the Uni-XR (previously Uni-VR) and a recurrent guest lecturer on immersive technologies.

Maya Brehm

Advisor

AT Article 36

Maya Brehm

Advisor with Article 36, an UK-based not-for-profit organisation working to promote public scrutiny over the development and use of weapons. Maya's research focuses on autonomous weapon systems and other challenges to multilateral arms control raised by advances in science and technology. Maya holds an MA in international relations and an LLM in international law.

Vinzenz Kögler

Président

AT Fédération Suisse de l'e-Sports

Vinzenz Kögler

I am an Austrian citizen, born April 2nd 1986 in Bregenz, Austria. In 2005 I moved to Zurich to study at ETH Zurich, and afterwards stayed for love – and married in July 2017.

From ETH Zurich I have acquired a BSc in Electrical Engineering and Information Technology as well as a MSc in Biomedical Engineering. For my Master theses I attended Harvard University as Student Researcher. Having been passionate about videogame’s competitive nature, i.e. e-Sports, ever since being a kid, I was not actively involved in the Swiss scene until 2011, which was when I started organizing viewing parties for major international e-Sports Tournaments. From there I came around the Swiss Scene very quickly. I joined the Swiss e-Sports Federation in 2012, became President in 2013 and remained in this position ever since. Having built a great international network as President of the SeSF, I was offered the privilege to become a member of the Board of the International e-Sports Federation in December 2016.

Dr Vincent Pignon

Founder

AT WeCan.Fund

Dr Vincent Pignon

Vincent is involved in Digital Affairs & Blockchain Projects for the State of Geneva. He is Founder & CEO of WeCan.Fund, a Fintech for Crowdfunding & Blockchain platforms. He is Founder & President of the Swiss Crowdfunding Association. As a Ph.D, he combines profound knowledge as an academic, with hands-on knowhow and real world insights as a practitioner, investor and serial fintech entrepreneur, with a truly global network of contacts. In his Academic role, he teaches Fintech, Crowdfunding & Blockchain for Executive and students.

Anne Lesueur-Neidhardt

International E-Commerce & Media Director

AT L'Occitane en Provence

Anne Lesueur-Neidhardt

11 ans chez Procter & Gamble en France et à Genève en charge de différents postes sur le digital, le CRM et le media. Chez L'Occitane depuis 2014, avec différentes responsabilités sur le digital, l'e-commerce et le media. En charge de la transformation digitale depuis Novembre 2017.

Olivier Capt

Head of Innov. & Digital Client Solutions

AT Pictet

Olivier Capt

Olivier has built an incredibly diverse skillset over the last 25 years, accumulating a rich expertise in large- scale project management, business process reengineering and all forms of user experience, being digital or event-driven. Capitalising on his technology background, Olivier also worked as a Private Banker and as Head of Marketing for Pictet Wealth Management. His entrepreneurial spirit also led him to co-found, participate in, or mentor four start-ups active in the field of entertainment, media, fintech and sports. It seemed therefore like a natural evolution for Olivier to take charge of digital transformation at Pictet Wealth Management.

Olivier holds an Engineering degree in Telecommunications, an MBA in General Management and a CIIA. His passions include music, applied-technology, sports and film-making.

Paul Niemeyer

Country Manager DACH

AT Strava

Paul Niemeyer

Emmanuel Ledrich

Oracle Marketing Cloud product specialist

AT Oracle

Emmanuel Ledrich

Customer Experience activist since 17 years. Martech enthusiast. Also outdoor addict and gearhead.  European expert covering the entire Marketing Cloud offering (Eloqua, Responsys, Oracle Content Marketing, BlueKai, Oracle Social Cloud). Involved in great marketing automation successes at Nestlé, Unify, PriceWaterhouse Cooper, Mettler Toledo, Lindt and more.

Nikolay Kolev

Co-Founder & Managing Director

AT Deloitte Digital GmbH

Nikolay Kolev

Nikolay is the Co-Founder and Partner at Deloitte Digital and leads the Digital Ventures Service Line. He can look back on more than 10 years of consulting, operational and entrepreneurial experience. Prior to Deloitte he was a Principal at A.T. Kearney and Co-Founder of the A.T. Kearney Digital Lab and Global Vice President at Skrill Holdings in London. His main expertise is in digital transformation, monetization strategy and business building. Further he has gained experience in corporate venturing and acceleration.

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programme 2018

CREA Digital Day 2018

1 journée

20 orateurs

1400 participants

Le CREA Digital Day revient pour évoquer les grands enjeux de 2018. Digitalization des entreprises, nouvelles technologies, industries émergentes, grands défis sociétaux, venez participer au plus grand événement digital de Suisse Romande.

#CDD18

8h30

Ouverture des portes et accueil

9h00
9h00

Le mot de Bienvenue

René Engelmann, Directeur CREA INSEEC
Olivier Sandoz, DG Adjoint FER Genève
9h10
9h10

Faire de la Suisse un hub d'innovation digitale reconnu mondialement

Fathi Derder
9h20
9h20

Digital currencies: hype or fundamental shift?

Ted Rogers
9h40
9h40

Digital transformation in exponential times – sunny beach or stormy sea?

Nikolay Kolev
10h00
10h00

Blockchain, quelles utilisations?

Dr Vincent Pignon
10h20
10h20

« The Future is Messenger » par David Marcus

Interviewé à Menlo Park par Arnaud Grobet
10h40
10h40

Pause café/petit-déjeuner

11h30
11h30

Autonomous weapon systems: where to draw the line?

Maya Brehm
11h50
11h50

The role of Business for Human Rights in the Era of Fake News

Dr Dorothee Baumann-Pauly
12h10
12h10

Hacking the refugee crisis by teaching technology

Anne Kjaer Riechert
12h30
12h30

Creating impactful brand experiences with VR

Christophe Mallet
12h50
12h50

Dreamscape: quand l'innovation genevoise s'invite à Hollywood

Ronald Menzel
13h10
13h10

Pause déjeuner avec la participation du Grand Hotel Kempinski

14h10
14h10

Les défis de la société numérique pour la politique et les politiciens

Pierre Maudet et Bruno Bonnell
14h40
14h40

Les éclaireuses, un média 100% digital native

Melody Madar
15h00
15h0

Nespresso: comment réussir la digitalisation d'un leader mondial?

Cyril Lamblard
15h20
15h20

Réinventer l'expérience de la banque privée à l'ère digitale

Olivier Capt
15h40
15h40

L'expérience client à l'heure de l'intelligence artificielle

Emmanuel Ledrich
16h00
16h00

Comment les marques peuvent-elles être pertinentes pour le client digital?

Anne Lesueur-Neidhardt
16h20
16h20

How Strava is building a niche sports social network without using ads?

Paul Niemeyer
16h40
16h40

The next opportunity of the world of sports

Vinzenz Kögler
17h00

Flashback 2017

L'évènement 2017 en vidéos

crea digital day 2017

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