Fédération des
Entreprises
Romandes
Genève

98, rue de Saint-Jean
1201 genève

pré-inscription

Flashback 2015

L'évènement 2015 en vidéos

crea digital day 2015

revivez les

temps forts

de l'évènement

orateurs 2016

Philippe Deltenre

Digital Strategy Director

AT Mediabrands

PHILIPPE DELTENRE

Philippe débute dans le digital quand on appelait internet : l'autoroutes de l’information. Seize ans d’expérience en média digital (publishing et advertising) 7 ans chez un opérateur télécom en gestion des sites web, 4 ans chez Microsoft Advertising, 5 ans d’aventures en tant que consultant indépendant et aujourd'hui en charge de la stratégie digitale des clients du groupe IPG Mediabrands Belgium (Coca-cola, BMW, Delhaize, Maxeda, Loterie Nationale).

Pierre Hurstel

Fondateur

AT Matière à Réflexion

PIERRE HURSTEL

Ancien directeur des Ressources Humaines monde de Ernst & Young, Pierre Hurstel est président de Toulouse Business School Alumni et président de la Fondation Toulouse Business School. Il a fondé Matière à Réflexion en juillet 2012, un cabinet de conseil aux dirigeants sur le réenchantement du travail. Sa vocation est d’intervenir dans les organisations afin d'améliorer l’efficacité via la motivation des talents et l’exécution de la stratégie, en plaçant le facteur humain au centre des réflexions. Il est également l’auteur du livre "L’Entreprise Réparatrice ou l’épanouissement au travail

Joseph Glorieux

CEO

AT OCTO Technology Switzerland

JOSEPH GLORIEUX

Joseph worked in Information system for 15 years. Convinced that the digital revolution cannot succed without the IT people, his purpose is to promote their roles and their values to CXO and thus to change their perception : from a cost center, to the digital transformation enablers., Today, his main activities are to seed digital practices and to lead digital transformation inside different companies, Joseph spoke at some conferences like Agile tour, Unexpected Sources of Inpirations or Softshake

Jokke Sommer

Expert athlete

AT Wingsuit flying

Jokke Sommer

Jokke has always been fascinated by everything that could fly and dreamed one day to fly himself. During the summer of 2007 he and his close friend Jørgen decided, to start skydiving and they completed an AFF skydiving course. He sold his dirt bikes and became licensed skydiver. In 2008 he travelled to the United States and completed 250 jumps in two months to gain the required experience. After watching dozens of wing-suit flying videos, he had no doubt that this was what he wanted to do. His non-jumping spare time was spent researching BASE Jumping, After returning to Norway he signed up for a BASE jumping course and travelled to Kjerag to make his first jump. Starting to BASE jump changed his life and his determination made him an expert athlete in the sport.

www

Pete blackshaw

Vice President of Digital and Social Media

AT Nestlé, S.A.

PETE BLACKSHAW

Pete Blackshaw is the Vice President of Digital and Social Media at Nestlé, S.A., based in Switzerland. In addition to helping shape digital strategy for Nescafe, Kit Kat, San Pellegrino, Perrier, Purina, and hundreds of other Nestle brands, Pete oversees Nestle’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon Valley Innovation Outpost (SVIO). Prior to Nestle, he served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com, one of the web’s first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.

Ségolène Braun

Head of Sales Southern Europe

AT Altas / a Facebook company

SÉGOLÈNE BRAUN

Ségolène Braun joined Facebook 3 years ago as Atlas Business Development Manager for Southern Europe.

She started her career as auditor for KPMG before moving to marketing roles through Microsoft. She has developed the digital strategy for the academic audiences (students and faculty), before launching a new offering to evangelize the Microsoft web platform. She spent 2 years as Business Operations Manager for the Technology Director at Microsoft France.

Then she made the decision to move to the advertising world by joining the Atlas business. She was part of the Atlas relaunch, revamped by Facebook and she is mostly engaged with Global agencies and advertisers in Southern Europe. French citizen, she holds a master degree in science (Centrale, France) and in marketing (HEC, France).

Alex Hoye

Co-founder of Faction Skis, co-conspirator in London startups

AT The Faction Collective

ALEX HOYE

Alex's experience has generated expertise generated in the trenches from entrepreneurship, brand development, operations, marketing, retail and internet from institutional to early stages across the globe.
With co-founder Tony McWilliam, Alex is building Faction Skis + Apparel into a disruptive global leader in snowsports and lifestyle.
He also likes collaborating with and building communities. Alex co-founded co-working space Runway East. He also chairs a thriving group of active founders and ecosystem supporters driving change in the new industrial revolution called ICE.
Previously Alex was CEO of PE-backed Latitude Digital Marketing, one of Europe's largest digital marketing firms with thousands of clients in Germany, the UK, the US and the Middle East. Alex drove the turn-around and sale of Latitude before returning to Faction.
Since 2008 Alex is an angel investor in technology and retail-based projects (Skimlinks, Grabble, Conversocial, BraveNewTalent, UserVoice, OrderSwift, RentMineOnline (sold), Brainient, Seedcamp, MyBuilder, Togethera, Woo).
In 1999, he co-founded GoIndustry plc which he and the team took it public in London where it was valued at over $100M.

programme 2016

crea digital day 2016

1 journée

8 orateurs

350 participants

Un espace phygital organisé par Emakina sera également disponible durant la journée. Il sera notamment possible d'essayer le Wingsuit Oculus.

#CDD16

8h30

Accueil et petit déjeuner

9h15
9h15

Le mot de Bienvenue

René Engelmann et Olivier Sandoz
9h30
9h35

The year of the jetpacks?

Philippe Deltenre
10h15
10h20

L'homme: la clé des organisations digitales modernes

Pierre Hurstel
11h00
11h00

Pause café

11h30
11h35

Life of a connected athlete

Jokke Sommer
12h15
12h15

Lunch

13h30
13h35

Digital Transformation the Nestle Way

Pete Blackshaw
14h15
14h20

Real People, real results

Ségolène Braun
15h00
15h05

Web Giants : Innovations, practices & culture from the biggest internet players

Joseph Glorieux
15h45
15h50

The impact of digital content in action sports

Alex Hoye
16h30

PARTICIPANTS

VIP

De votre réseau

Tous

partenaires